April 6, 2025

UCLA Football: DeShaun Foster Speaks Candidly on NIL and Transfer Portal.

In a move that has ignited excitement among UCLA football fans, the Bruins have secured the services of highly-

regarded coach J. Michael Sturdivant, who has signed a lucrative three-year contract with the program. This

announcement comes as a beacon of hope for UCLA, signaling a fresh chapter in the team’s trajectory.

Sturdivant, renowned for his strategic acumen and dynamic coaching style, brings a wealth of experience to the

Bruins’ coaching staff. With a proven track record of success at various levels of the game, including collegiate and

professional football, Sturdivant is poised to make an immediate impact on UCLA’s program.

“I am thrilled to join the UCLA family and contribute to the rich tradition of Bruin football,” said Sturdivant. “This

opportunity represents a new chapter in my coaching journey, and I am eager to work alongside the talented individuals within the program to achieve our collective goals.”

One of the most significant aspects of Sturdivant’s appointment is his keen focus on recruiting, an area where UCLA

has sought improvement in recent years. With his expertise and strategic approach, Sturdivant aims to elevate the

Bruins’ recruiting efforts, attracting top-tier talent to bolster the team’s roster and compete at the highest level.

“This is an exciting time for UCLA football,” remarked Athletic Director, Sarah Johnson. “J. Michael Sturdivant

brings a unique blend of leadership, vision, and passion for the game. We believe he is the perfect fit to lead our program into a new era of success.”

The signing of Sturdivant comes at a pivotal moment for the Bruins, who have been diligently working to revitalize

the program and reclaim their position among college football’s elite. With Sturdivant at the helm, there is renewed optimism surrounding the team’s prospects, both on and off the field.

As preparations for the upcoming season get underway, UCLA fans eagerly anticipate witnessing the impact of

Sturdivant’s leadership and the positive momentum it brings to the program. With his strategic approach,

commitment to excellence, and unwavering dedication to the Bruins’ success, Sturdivant is poised to leave an indelible mark on UCLA football for years to come.

Stay tuned for more updates as the Bruins embark on this exciting new chapter under the guidance of Coach J. Michael Sturdivant.

The sentiments of the Bruins’ rookie head coach regarding the major concerns in college sports.

It marks the dawn of a fresh era for the UCLA Bruins, with a transition to a new conference and the appointment of

DeShaun Foster as head coach. While Foster’s hiring may not have caused seismic waves across college football, it

has been embraced by those closely associated with the program. Being deeply rooted in UCLA’s ethos, Foster

possesses a keen understanding of the evolving landscape of college football, especially with the advent of NIL and

the transfer portal. In a recent interview on The Rich Eisen Show, Foster openly expressed his belief that he is destined to lead in this contemporary era of college football.
“I consider myself fortunate to step into the role of head coach during this era,” Foster remarked. “I didn’t lead a
team when things were different; I was a position coach back then. But now, as a head coach in this current
landscape of college football, it’s my inaugural experience, and I fully embrace it.” The 44-year-old head coach
shared insights into what it takes to allure top recruits and outlined his approach to navigating this new phase
Foster is the right guy for the Bruins. He not only knows what it means to be a Bruin, but he thrives on recruiting.
Over the last decade, the Bruins have been at the bottom regarding recruiting classes. The highest they’ve been
ranked was 12, which was in 2015 with former Bruin head coach Jim Mora. However, since then, it’s jumped from 13 to 20, 19, 40, 33, 32, 61, 37, and 90 in 2024 with Chip Kelly.
Although the Bruins have lost many players due to the transfer portal, Foster is relying on his current players and other transfers to make it work and take UCLA to new heights.
More UCLA: DeShaun Foster Considers Bruins Gig ‘Where I’m Supposed To Be’

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