Watching the Dallas Cowboys defeat the Seattle Seahawks in Week 13 on Amazon Prime Video attracted a record number of viewers as NFL fans continue to get used to Thursday Night Football being streamed exclusively rather than on a three-letter network.
A 41-35 Dallas victory over Seattle “averaged a 7.3 rating and 15.26 million viewers on Amazon Prime Video,” according to Sports Media Watch. These numbers are the highest since the streaming service became the home of The New England Patriots in 2022. According to the article, 17.76 million people watched the TNF matchup at its peak.
Since the Cowboys are the NFL’s most recognisable team, it’s not shocking that they broke viewership records. However, given that it turned out to be one of the finest games of the season and had significant playoff implications, this was possibly the perfect storm. Fans of the San Francisco 49ers and Philadelphia Eagles, among others, had a cause to watch this game even if their teams weren’t participating, in addition to the game attracting a lot of attention from the Dallas and Seattle Seahawks.
This occurs one week after the Cowboys’ Thanksgiving Day beating of the Washington Commanders on CBS, which produced the third-highest regular-season viewership in NFL history with an average of over 41 million viewers. Even though the game was non-competitive, quarterback Dak Prescott and the Cowboys defeated the Commanders 45–10 in the end.
When the division-rival Eagles visit AT&T Stadium on Sunday Night Football in Week 14, there’s a decent possibility Dallas will set yet another record. The result of this game might determine who wins the NFC East and who gets the
top overall seed in the NFC. The 9-3 Cowboys are the slight favourites over the 10-2 Eagles. Previously, on November 5 at Lincoln Financial Field, Philadelphia defeated Dallas 28–23.
The ratings for Sunday Night Football, which airs on NBC and Peacock and features Mike Tirico and Cris Collinsworth, are usually on par with or higher than those of any stand-alone national telecast. This week’s game could end up being the highest-rated SNF of the season because it features one of the best NFL rivalries.
